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10 Responses in the iPhone and Apple’s Defense!


Alright, so after reading every blog in the world, I figured it was my turn to throw out some comments for Apple’s new iPhone.

First of all, I’m an Apple user. Let’s get that out of the way, and while my opinion may be biased, I’m just attempting to bring some reason to the table. I’ve had a PowerBook and an iMac and now I’m using a MacBook as my primary computer with a PowerMac at work (I know…I need a MacPro :) Maybe once Adobe releases all the new intel software for the Macromedia Suite). Anyway, I love all of them equally and not because I’m a FanBoy. I used to be a hardcore windows user. I hated the thought of switching platforms and I was not thrilled about leaving my beloved windows. That was until I saw the 2005 Keynote which introduced the new OS X Tiger. I fell in love, but I wasn’t ready to go drop $1500 on a laptop when I could get a high powered laptop that ran windows for $800. That all changed the day that my entire computer crashed and I said “F*ck It” and I went out and came home with my brand new PowerBook. That was by far the best move I’ve ever made when it comes to my computer career. I became a “Mac User”.

Anyway, I (like many others) was glued to MacRumorsLive.com as the keynote for MacWorld 2007 went on. I’ve been dieing for Apple to release a phone for the pure reason that I’m due for a phone upgrade in February and I’ve been contemplating getting a Blackberry for work purposes. As you can imagine, I was absolutely ecstatic. But why? Mostly because Apple released a product that beat it’s competitor and it was intuitive and smart and the features were well planned out.

But not everyone thought so. After reading all the comments from people I figured I’d write a bit in response to the critics.

1. It’s so overpriced!

Well not really. The keynote makes a good point. If you were someone who uses an iPod and a Smart phone, than this price point makes perfect sense. Regardless, the price will come down as sales go up. By September I’m sure we’ll see a $399 or possibly even $299 iPhone (with contract), but at it’s current price, it’s value can be justified.

2. It doesn’t even have any new features. What’s wrong with a Blackberry?

If a Blackberry works for you, go pick one up and use it. The reason I love the iPhone is that it makes features work the way you’d expect them to work. I have a Sony Erricson phone right now and when I’m in Manhattan trying to find the nearest McDonalds, it’s a real pain to utilize the WAP Browser and type in my address and then do a search. The Blackberry is the same way. My bosses both have them and they’re ready to dump their contract at Sprint to get an iPhone for the sole purpose that it works the way it should. It’s that simple.

3. It’s going to cost so much for the service.

Do you really expect to own a smart phone without getting a data plan anyway? I’m sure Cingular will be offering some ridiculous unlimited data plan deals like they do every time Research in Motion releases a new device. This isn’t a downfall of the iPhone, this is just the way cellular carriers are.

4. There’s no button feedback!

Button feedback is a bit overrated if you ask me. We use things everyday with no feedback and you don’t even realize it. The feedback is the sound it makes and the visual that is generated. As for the people who insist that you need feedback…if you’ve ever used a laptop (or similar device), don’t you utilize the touch pad? Let me know when that touch pad starts giving you feedback…

5. Why would I want this phone? It’s $500!!

If you think this is a replacement for your RAZR, you’re off your rocket! This is another smart phone. So if you’re in the market for a smart phone, you should be looking at this, if you’re just looking for another run of the mill cellphone, there’s plenty on the market that you should be taking a look at, this simply isn’t for you.

6. You can’t develop third-party applications for it.

Why would you want to? Granted everyone wants a flexible platform that can be developed and built upon by third parties, but everything you need is going to be on the phone. People need to stop looking at this as a tablet pc and understand that first it’s a phone, and then it’s a media player and browser. As far as doing everything that falls into those categories, it works pretty damn well. While it’s a bit of a disappointment that it’s a closed platform, that’s not necessarily a bad thing. It just means that the requested features will be 100% functional when Apple implements them. Besides, widgets take care of the majority of things I’d want to have on it additionally anyway.

7. The touchscreen is going to get all smudged up and scratched.

While this is an obvious concern with anything that utilizes a touch screen, I’m 100% confident that Apple has thought through this problem (AKA, learned from the iPod Nano) and the iPhone has a scratch resistant screen. If fingerprints drive you nuts, then pickup a portable screen wiper, but I have a feeling that Apple has a few hidden things in store for the iPhone for these issues.

8. It only has 8GB’s of memory at MOST! I want a full scale iPod.

This one’s a bit sketchy. While it’d be nice to have a 60GB iPhone, the typical iPod user is satisfactory with 4-8GB of space. In fact most people who have a 60GB iPod will never fill 10% of it. That being said, the iPhone has the ideal space needed. Facts aside, the iPhone is designed to work hand in hand with iTunes to sync songs, video, contacts, photos…etc. Is there ever a day you listen to every single one of your songs? Come on now…

9. There’s no bluetooth syncing support.

I was a little disappointed about this; however, in all reality Apple didn’t even talk about the bluetooth abilities of the phone outside of the headset. The hardware is already there. Adding the ability to sync between iTunes and the iPhone is simply a software upgrade. I have no doubt in my mind that Apple will provide this as a feature if not on launch, shortly after.

10. It’s Cingular only.

I have Cingular so obviously I’d be upset if it were offered to Verizon only; however, let’s get serious here. This is a business move. An awesome one at that…for both companies. Apple is an exclusive company. They’ve always been and it seems they want to continue to be that way. Cingular see’s this as a way to build a ridiculous amount of customers as they’re fully aware that everyone will want an iPhone and they’ll move to Cingular to get it. Apple has been paid a considerable amount of money by Cingular for the rights to the phohe as well, which along with the revenue, brings a partnership for future projects and ideas. Apple needed an “in” into the telecommunications market. What better way to do that than make nice with the CEO of what is the largest telecommunications company in the United States.

All in all, everyone needs to take a step back and get off Apple’s back with the criticism. How can you criticize something that hasn’t even been released yet? As of right now, everyone’s attacking the features without seeing or knowing how they’re being implemented. This seems to be the same thing that happened with the Nintendo Wii. You’re going to make up your mind that you don’t like it, before you use it, and then you’ll always hate it. OR, you’re going to love it once you play with it and want one for yourself!

Am I wrong? Let me know.

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Reader Comments

You’re not wrong, I agree 100%

You basically said everything I want people to know. I agree 100% too. Well said.

You’re completely wrong, I disagree 100%

WRANG! The princess is in another castle. Just Kidding.

I will start with - I like the iPhone and I think it will do well in the market. I plan to own one as an enthusiast of mobile devices. Now with that said, I think you are wrong. Your debates are shallow, very shallow. Let me try to critique your article if you do not mind.

1. You have an ipod already…hard to work that into the cost. Sure its nice to have it as a combined device but the typical consumer doesn’t have the luxury of just writing that iPod off. A better debate here would be the fact that it has a lot more memory than many smart phones. (There isn’t a smart phone on the market that doesn’t play music by the way)

2. “It works the way you would expect” that sounds like its out of an apple ad. That is not an argument for “no new features” A better argument would be that if you are a mac user its a great companion device since it works similar. If you are a pc user but find macs more usable and friendly this would be the chance to try it out. And yet another point would be that the chrome is burnt on the device so it means less download time for these specific apps. Minor yes, but it pays off in a mobile world in terms of cost and speed.

3.Its going to cost a lot for the service - couldn’t you find a better topic? Do we know what the service is going to cost? Maybe you should have touched on the 2yr contract - thats a bigger topic of debate.

4. No button feedback - this is a big issue for people who use the cellphone while out and about and cannot look at the keypad. I personally don’t use my laptop while walking down the road so thats just a dumb comparison. Or how about those times I am in meetings and can feel the mute key in my pocket, to remedy the fact that I forgot to put the phone on silent. For the record I have used (and worked on) devices that only have a touch screen and they always are a usability issue. I currently own a Treo 650 for reference and use the keyboard 90% of the time. I wish I could help you with your points here but since I disagree 100% I can’t

5. Ok another point I can’t help with - it just doesn’t make sense. I have a KRZR for work purposes and I will say I hate the phone. But you know what? I can get full navigation, email etc from the device…more than the iPhone offers. It even allows third party apps. So tell me what you are getting at here? Oh speaking of which…

6. Why would I want to? Because everyone has different needs and uses for their cellphone. People use it for entertainment, business, etc. You first debate its a combined device (for music) but then debate the need to do anything else with it. I use my phone for all of the above. As the phone stands a lot of users will still need another companion device. Heck, that ipod you mentioned (meanwhile its a hack) can do more than the iPhone in terms of games and productivity (business) uses.

7. I haven’t heard this concern that much - seems simple enough…take care of the device. I am curious of the construction but its not a major concern for me yet. Surprised this made it to your list too.

8. Sigh - another shallow answer. It plays video you know. Wait you did you mentioned that. I personally use a ton of my space on my ipod since I never know what I will feel like when I am out and I don’t want to worry about syncing every time before I leave - what a hassle! I would love to see the statistics on # of 4-8gig ipods sold vs the larger versions before you make that assumption.

9. So your answer is they might provide an update in the future? You didn’t address the problem at all. I don’t understand why you keep adding things to your list that aren’t addressable today.

10. Its typical for phones to be tied to a carrier for some time so its something we have to live with. I have cingular and verizon but I prefer verizon. However since my primary phone is only on the cingular network I use them most of the time. Why? because verizon doesn’t offer the phone I like. I don’t blame apple for this so we are in agreement here. However apple should try its best to protect its customers and make sure cingular does not take unnecessary advantage of them - we will have to see!

So I guess what I am saying here is that I agree the iPhone is a neat device, and I expect it will help change the offerings in the mobile space. However I disagree with almost all your points. If I were debating the iPhone this article would actually turn me away from it.

I believe #6 should not be dismissed, but at the same time I don’t think it should generate as much FUD as it has. Based on the conflicting rumors circulating, my prediction is that the iPhone as a platform will be treated like a console. Apple will offer dev licenses that may have to be purchased. Distribution of software is via the iTunes store or maybe even Cingular MEdia Net. In either case, both companies will get a royalty cut. Once the WDCC rolls around (post-iPhone launch) more details should be available. What sucks is independent or small developers may not be able to join the party if it’s pay to play. A potential “captive” audience of 10 million users is awfully juicy if you’re a developer, big or small.

You’re not wrong, but you not right either.

You just gotta remember the cell phone market is made up a bunch different types of users.

Yes there will definitely be a market of people who love the iphone, but for the majority of the market the first iphone model is too expensive.

most people would prefer a smaller form factor like the razr. many people need a longer battery life than 5hrs talktime. many people are used to using buttons, using their phones one-handed, using the thumb to sms quickly without lookin at the screen, using the phones while driving. the iphone’s touch screen doesnt let them do that and is step backwards for them.

also so far the iphone isn’t compatable with outlook and popular windows and office apps that business users need.

so far the iphone can’t be considered a smartphone because apple has said you can’t install apps onto it.

so basically the iphone is priced towards business and smartphone users, but doenst have most of the features the need like apps, outlook/ office, compatability, strong battery life.

its too big and expensive for the average consumer. and touchscreen might end up being a worst user experience for many people

i think the iphone as it is now has a very limited market. the rich geek with a mac who doen’t mind poor battery life coz he hasnt got many friends to call.

You want a $499 phone so you can find a McDonald’s? Maybe you should spend the money on better food. ;-)

It is a very cool interface, though…

“so far the iphone can’t be considered a smartphone because apple has said you can’t install apps onto it.”

Stephan above couldn’t have put it any better. If there are no user installable apps then the iPhone is NOT a
smartphone.

I wish Apple would have gone with Sprint or Verizon . At least they already use closed standards in there CMDA networks. Cingular uses a open standard like GSM but bastardizes it with proprietary services and limitations. The fact that the iPhone is GSM but locked down by Apple and Cingular is a slap in the face to forward progress in telecommunications.

I was hoping that the iPhone would be sold as the first trully UNLOCKED phone. IE you buy it from Apple and choose your GSM provider. Of course I should have known better.

So basically, it’s a phone that’s locked to one particular network, one particular set of software and one particular method of software distribution.

As a longtime Mac user, I’m quite disappointed - my Windows Mobile smartphone is substantially less restrictive.

It’s extremely disappointing, since my Macs and iPods have always been marketed as “We support using it in X way, but if you want to do Y or Z we won’t really stop you.

Since the iPhone is debuting a number of cool new features it’s bound to be buggy. No amount of Apple usability testing can fix this. Thus I’m waiting for the 2nd rev. The price should be a lot lower then as well :)

at it’s current price, it’s value can be justified
You like apostrophes too much.

I’m glad to see someone else saying these things as well. Remember the ipod detractors? Go read the posts (i’ll find the link) of macworld forums talking about the first iPod. “Who wants a jukebox in your pocket!” “Its too expensive.” Yeah right. This new device is fantastic.

Overall I pretty much agree with what your saying but there are two areas I’d like to comment one.

First is the comparison of the device to a blackberry. Blackberry offers the realtime delivery of email to your wireless device. The email client of the iPhone is a simple POP3/IMAP mailbox which would require user initiation or a scheduled connection and retrieval every 10 minutes or so. Not really the same. Blackberry can also sync your calendar which is important. I get the feeling the iPhone won’t do that wirelessly (except over bluetooth perhaps).

The second area is to do with it’s siding with one network provider. GSM is a rather complicated setup and since the phone uses EDGE (2.5G) Cingular might have been the only network in a position to offer this technology on their network. The second part is the offering of the random access voice mail. It stands to reason that they needed one partner to develop this technology correcly hence they picked one network. Apple are famous for their interoperability and solid experience, so why would they risk working with multiple partners to develop this voice mail technology? Once the phone has been FCC approved they will probably license this technology out to the other networks.

Since I live in Europe I can expect to see this device in October/November timeframe and when it’s released I will give it serious consideration but I’d need to see improvements on the email connectivitiy fronts (Blackberry client/Exchange client) before I’d consider a purchase.

Apple tends to put out a premium product for a premium price (usually). They do however manufacture some very nice products. Think of them as the luxury automaker of the computer/electronic world.

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One’s first step in wisdom is to kuesteon everything - and one’s last is to come to terms with everything.